Unit 1: Introduction to Marketing
The Marketing Concept
The Marketing Mix
The Principles of Marketing
Digital marketing in today’s business environment.
Unit 2: Traditional Marketing and Digital Marketing
What is Digital Marketing?
Traditional Marketing v. Digital Marketing
Roles in Digital Marketing
Unit 3: Marketing Plan
Unique Selling Proposition
Pricing & Positioning Strategy
Unit 4: Search Engine Optimisation
Search Engine Ranking Factors
Optimising for better Search Engine Results
PLC students, or applicants with relevent work or professional appearance. Entry to this course is based on each applicant’s merits and individual work experience and is ideally targeted toward the individual who actively engages in the marketing function of a business, or aspires to do so.
An assessment will be conducted at the end of the Course.